Vedrana Miholić is Sales Director at CROZ. Previously she has worked as a Director of Education and Consulting at CROZ. Her professional background includes more than 17 years of successful and efficient work as respected software development methodology and project portfolio consultant and project manager and system analyst in financial and information technology industry. She spent 5 years lecturing for University of Zagreb Faculty of Electrical Engineering and Computing. Vedrana is an accomplished speaker and presenter, with an enormous, life long experience in education and consulting. Furthermore, she is frequent and desirable speaker on various international and domestic conferences. Recently Vedrana has been deeply involved in field of Social Business. She puts a lot of effort in seeking best ways to adopt Enterprise Social Networks in organizations.

Presentation summary: Sense and sensibility in the world of ones and zeros (together with Krešimir Musa)

The world of application development has tremenduosly advanced in the last few decades. Our industry is still new and, since it is directly connected to today’s fast technology advancement, it is continuously upgraded. We should not forget that the nature of our work is before all a service work and that there always exists a user (internal or external) who has to be happy with our service. How to focus a world of introverted experts on customer satisfaction, how to manage customer impressions and feelings and with that enrich our line of work?