How to capture and manage customer engagement, social sentiment and interactions through a consistent and personalized experience across all channels?

Learn how companies are leveraging technology to create a dialogue, not just transactions, with their customers. Hear how IBM can combine culture, business transformation and technology to deliver the next generation customer experience, designed to provide high quality customer experiences across all channels: web, mobile, touch points, kiosks, physical branches, etc. These digital experience, marketing management and advanced analytics solutions help increase customer loyalty, insight and market share. More details at www.ibm.com/social or follow us on Twitter @IBMSocialBizCEE.