The world of application development has tremenduosly advanced in the last few decades. Our industry is still new and, since it is directly connected to today’s fast technology advancement, it is continuously upgraded. We should not forget that the nature of our work is before all a service work and that there always exists a user (internal or external) who has to be happy with our service. How to focus a world of introverted experts on customer satisfaction, how to manage customer impressions and feelings and with that enrich our line of work?